Desti
2002-08-12, 10:31:42
Denn nachdem ATi wie Mitte letzten Jahres angekündigt nur noch ca. 20 Prozent seiner Grafikchip-Produktion auf eigene Grafikboards presst, sind nahezu alle wichtigen Boardhersteller entweder fest in ATi- oder nVidia-Hand. Und nach Jahren der Sicherheit für nVidia, daß man die Boardhersteller fest im Griff hat, beobachten nun sowohl ATi als auch nVidia "ihre" Hersteller dauerhaft mißtrauisch bezüglich möglicher Abwanderungstendenzen - keine gute Ausgangslage für einen weiteren Chiphersteller.
ATI schein gar keinen Hersteller so Fest in der Hand haben wie nVidia, insbesonders der Marktanteil der originalen ATIs scheint noch sehr hoch zu sein.
Charles Chou, Taipei; Christy Lee, DigiTimes.com [Wednesday 31 July 2002]
ATI Technologies did not invest in any card-manufacturing companies, and finds it unnecessary to do so, company chairman and CEO Ho Kwok-yuen said, refuting a recent rumor that ATI has formed an investment-based alliance with card maker Sapphire Technology to fight for OEM orders against its other production clients.
The rumor began circulating in the market as the Hong Kong-based graphics card maker Sapphire kept reporting prices several US dollars below the general level to land OEM orders. Some companies speculated that Sapphire’s highly competitive pricing was boosted by ATI’s own investment and special offers. But the rumor was firmly denied by ATI.
Ho reiterated that ATI has a very clear open-platform policy about cooperation with other card-manufacturing companies, and it has not invested in Sapphire or any other card makers. He added that the rumor was likely released by some manufacturers that wished to grab more market share.
However, the rumor seems to suggest that competition among the ATI- camp manufacturers has turned fiercer now with the growing number of participating companies.
Last year, ATI returned to the desktop graphics chip market with its Radeon 7500 and 8500 lines and a new open-platform policy. By offering favorable rebates and releasing orders to its card- manufacturing partners, ATI has successfully attracted many companies to join the program and has gradually seen its market share climbing.
Despite its growth in shipments and market share, ATI holds a smaller portion of the desktop market compared to its rival Nvidia. As a result, card manufacturers have to fight harder to land orders.
Meanwhile, to compete with Nvidia for OEM orders, ATI is continuing its card production and supply operations. According to Ho, ATI still manufactures more than 70% of ATI-based graphics cards. Products made by its downstream partners account for around 30% at present, which, ATI estimates, will rise to over 50% by year-end. Compared to its previous projection, the company’s outsourcing progress seems to slightly behind schedule.
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2002/07/31&pages=04&seq=18
ATI schein gar keinen Hersteller so Fest in der Hand haben wie nVidia, insbesonders der Marktanteil der originalen ATIs scheint noch sehr hoch zu sein.
Charles Chou, Taipei; Christy Lee, DigiTimes.com [Wednesday 31 July 2002]
ATI Technologies did not invest in any card-manufacturing companies, and finds it unnecessary to do so, company chairman and CEO Ho Kwok-yuen said, refuting a recent rumor that ATI has formed an investment-based alliance with card maker Sapphire Technology to fight for OEM orders against its other production clients.
The rumor began circulating in the market as the Hong Kong-based graphics card maker Sapphire kept reporting prices several US dollars below the general level to land OEM orders. Some companies speculated that Sapphire’s highly competitive pricing was boosted by ATI’s own investment and special offers. But the rumor was firmly denied by ATI.
Ho reiterated that ATI has a very clear open-platform policy about cooperation with other card-manufacturing companies, and it has not invested in Sapphire or any other card makers. He added that the rumor was likely released by some manufacturers that wished to grab more market share.
However, the rumor seems to suggest that competition among the ATI- camp manufacturers has turned fiercer now with the growing number of participating companies.
Last year, ATI returned to the desktop graphics chip market with its Radeon 7500 and 8500 lines and a new open-platform policy. By offering favorable rebates and releasing orders to its card- manufacturing partners, ATI has successfully attracted many companies to join the program and has gradually seen its market share climbing.
Despite its growth in shipments and market share, ATI holds a smaller portion of the desktop market compared to its rival Nvidia. As a result, card manufacturers have to fight harder to land orders.
Meanwhile, to compete with Nvidia for OEM orders, ATI is continuing its card production and supply operations. According to Ho, ATI still manufactures more than 70% of ATI-based graphics cards. Products made by its downstream partners account for around 30% at present, which, ATI estimates, will rise to over 50% by year-end. Compared to its previous projection, the company’s outsourcing progress seems to slightly behind schedule.
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2002/07/31&pages=04&seq=18