up¦²
2007-05-04, 15:04:23
Recht interessant zu lesen! :wink:
Übrigens, mit TWIMTBP ist das hier gemeint:
http://tbn0.google.com/images?q=tbn:iuSpW5x9aCHU4M:http://www.bit-tech.net/content_images/interview_nvidia_dev/twimtbp.jpg
Thanks very much for your kind words about my resignation from NVIDIA. I have enjoyed the cut and thrust of reading the Inquirer's ironic articles over the last 5 years.
Now that I am an independent voice in the debate, I thought I would take the chance to correct a couple of misconceptions you guys have about TWIMTBP, as I know you would hate to have any inaccuracies in your articles - Hey, look, I can do irony too! 8-)
Firstly, you cleverly crossed out cash - I assume a joke about the size of my cheque book. In my five years at NV I was responsible for bringing 120+ titles into the TWIMTBP fold. Do you know how many of those actually received a payment of any kind? The answer is ONE. And that was a special case where we ran a promotion aimed at a mass market family title to try and encourage low end consumers to shun integrated graphics in favour of GPU's. We paid a contribution towards the time involved in making nice shader things happen.
Sure, we ran advertising for a dozen titles in the first 2 quarters of the campaign, as we aligned it to a campaign at retail to teach consumers to recognise what GPU, aswell as what CPU, they had, so they could then be surer of compatibility issues. But those ads were short lived and low cost.
So not if TWIMTBP did not have cash as a cornerstone then what was it?
[....]
Quelle: http://uk.theinquirer.net/?article=39402
Bitte keine Komplettzitate!
Übrigens, mit TWIMTBP ist das hier gemeint:
http://tbn0.google.com/images?q=tbn:iuSpW5x9aCHU4M:http://www.bit-tech.net/content_images/interview_nvidia_dev/twimtbp.jpg
Thanks very much for your kind words about my resignation from NVIDIA. I have enjoyed the cut and thrust of reading the Inquirer's ironic articles over the last 5 years.
Now that I am an independent voice in the debate, I thought I would take the chance to correct a couple of misconceptions you guys have about TWIMTBP, as I know you would hate to have any inaccuracies in your articles - Hey, look, I can do irony too! 8-)
Firstly, you cleverly crossed out cash - I assume a joke about the size of my cheque book. In my five years at NV I was responsible for bringing 120+ titles into the TWIMTBP fold. Do you know how many of those actually received a payment of any kind? The answer is ONE. And that was a special case where we ran a promotion aimed at a mass market family title to try and encourage low end consumers to shun integrated graphics in favour of GPU's. We paid a contribution towards the time involved in making nice shader things happen.
Sure, we ran advertising for a dozen titles in the first 2 quarters of the campaign, as we aligned it to a campaign at retail to teach consumers to recognise what GPU, aswell as what CPU, they had, so they could then be surer of compatibility issues. But those ads were short lived and low cost.
So not if TWIMTBP did not have cash as a cornerstone then what was it?
[....]
Quelle: http://uk.theinquirer.net/?article=39402
Bitte keine Komplettzitate!